Arbetsförmedlingen:
“welcome to my Hometown”

The Swedish Employment Agency put a twist on the country’s iconic Welcome to my hometown photo series that has welcomed passengers arriving in Stockholm’s Arlanda Airport since 2005. Adapting its widely-recognized tagline to feature portraits of successful Swedish professionals with disabilities, these ads communicate to employers that talent and professional capability can be found anywhere, even among individuals they might not expect it from.

This campaign was awarded the Guldägget (Golden Egg), Sweden’s most prestigious advertising award.

Recognition:
Guldägget - 2020
Resumé Månadens Utomhus - May 2019 - 3rd Place
resumé.se - April 2019 Feature Article

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Created at Le Bureau

CD: Josephine Wallin Ankarstrand, Claes Kjellström
Designer: Mimmi Ericsson
Photographer: Gustav Viking
AD: Josefin Samuelsson, Anna Dedi
CW: Patrick Huang