Puffs: The Crying Gym

Work out your emotions.

Recognition:
Creative Conscience 2018 - Shortlist

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Out of Home

Print ads to motivate men to become more emotionally active.

STREAMING TEARS

Guided crying exercises available via streaming. A trainer cries along with the viewer
to help guide and motivate them in their emotional fitness journey. 

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Apparel Line

Emotional fitness isn't just a one-time goal; it's a lifestyle.

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CW: Patrick Huang
AD: Emma Stackpole / Patrick Huang