Acura: LESS TALK, MORE DRIVE

When it comes to performance cars, only one thing matters: the driving experience.
No talky sales pitches, no manifestos. This is what Acura’s Less Talk, More Drive campaign is all about.

And what captures the spirit of “Less Talk, More Drive” better than a silent film: a method of storytelling that prioritizes quick, clever action cuts over dialogue?

Recognition:
Forbes
Ad Age
Automotive News
Campaign Live
Shots

Created at MullenLowe LA

CD: Ty Hayward, Mike Czako
CW: Patrick Huang